Act Marketing Protocol is a feature-rich marketing automation platform. Marketing is not easy. It requires creativity, strategy, and a lot of hard work. But what if you could automate some of the tedious and time-consuming tasks that are involved in marketing?
What if you could have a tool to help you create and execute effective campaigns? That could also generate and nurture leads, and measure and optimize your results. Sounds too good to be true, right?
Well, it’s not. It’s actually possible with Act Marketing protocol.
What is Act Marketing Protocol?
It is a combination of CRM and marketing automation software that helps you work smarter, not harder. Through it, you can create and send professional email campaigns, and design and deploy landing pages and forms. You can capture and score leads, and follow up with them in real-time. It also integrates with your social media platforms, so you can extend your reach and engage your audience.
Why Do You Need It?
You can:
- Save time and money by automating your marketing tasks and workflows
- Grow your audience by capturing new leads from your website or landing pages
- Nurture your prospects and customers with personalized and response-driven campaigns
- Boost your sales by prioritizing and assigning actions based on lead scores and engagement
- Measure your performance and ROI with real-time metrics and analytics
Act Marketing Protocol at a Glance
It is a simple and effective framework for marketing success, based on the acronym ACT:
- A: Attract
- C: Convert
- T: Transform
The Act Marketing Protocol helps you plan and execute your marketing strategy, by focusing on three key stages:
- Attract: This is where you generate awareness and interest for your brand, products, or services. You can use Act Marketing Automation to create and send email campaigns, newsletters, and landing pages. Those that showcase your value proposition and entice your audience to learn more.
- Convert: This is where you turn your prospects into leads, and your leads into customers. You can use the platform to create and deploy web forms, surveys, and lead magnets that capture your audience’s contact information and preferences. You can also use it to automate your CRM workflow. This will make you score your leads, assign follow-up actions, and send alerts to your sales team.
- Transform: This is where you delight your customers and turn them into loyal advocates. You can use Act Marketing Automation to upsell and cross-sell your products or services and encourage referrals and reviews.
How to Get Started with Act Marketing Protocol
If you are interested in using it for your business, here are the steps you need to follow:
- Sign up for a free trial of Act CRM and Act Marketing Automation.
- Connect your Act! CRM and Act Marketing Automation accounts, and import your contacts from your CRM database or other sources.
- Choose a template or create your own, and design your email campaign, landing page, or form.
- Set up your campaign settings, such as sender name, subject line, and delivery options.
- Define your lead scoring criteria and CRM workflow, such as alerts, notifications, and actions.
- Initiate your campaign and track outcomes in real time.
- Analyze your data and optimize your campaign based on your insights.
What are some alternatives to the Act Marketing Protocol?
- Keap: This is a small business CRM, e-commerce, email, and social marketing solution all in one place.
- GreenRope: GreenRope is a complete CRM and marketing automation tool that consolidates and simplifies your organization’s sales, marketing, and operations.
- Salesforce Sales Cloud: This platform sells faster, smarter, and more efficiently with AI + Data + CRM. It boosts productivity and grows in a whole new way with Sales Cloud.
- HubSpot Sales Hub: This is a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
- Zoho CRM: Zoho CRM empowers over 150,000 businesses across 180 countries. It enhances lead conversion, customer engagement, and revenue growth on a global scale.
- Bitrix24: Bitrix24 stands out as one of the most comprehensive alternatives to ACT for small and medium-sized businesses, offering a rich set of features.
- EspoCRM: EspoCRM is a free and open-source web application that allows you to see, enter, and evaluate all your company relationships regardless of the type.
- Odoo CRM: With your Odoo CRM you can track your best leads and opportunities. You can customize your sales cycle, control statistics and forecasts, and set up marketing campaign automation to improve your sales performance.
Conclusion
Act Marketing Protocol is an effective way to automate your marketing and grow your business. It helps you create and execute professional and personalized campaigns, capture and nurture leads, and increase your sales and ROI. It is also easy to use, affordable, and scalable for small businesses.
If you want to try it for yourself, sign up for a free trial today and see the difference it can make for your business. You won’t regret it.
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